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BSRIA Guide BG 1/2005 Marketing the integrated team. A toolkit for teamwork and brand-building

Publication Year

2005

Document Status

Current

Abstract

Looks at how an integrated team can successfully develop and market its services, so as to become a profitable commercial activity beyond the life of a project on which it is currently working. Provides guidance and encouragement in the establishment of branded services whether for teams or individual organisations. Facilitates the transfer of competition from lowest cost to value-based attributes.

ISBN

9780860226239

Publisher Information

BSRIA Limited

BSRIA was founded in 1956. It is a consultancy, test and research organisation which publishes technical notes and guidance for designers and specifiers of building services.

Old Bracknell Lane West
Bracknell
Berkshire
BSRIA
UK

Website: https://www.bsria.com/uk/
Email: bsria@bsria.co.uk
Tel: +44 (0)1344 465600