Marketing your practice

Publication Year

2010

Document Status

Current

Abstract

Compiles essays written to illustrate the benefits effective marketing can bring to an architectural practice. Topics addressed include defining and delivering a strategy that meets a practice’s needs, public relations, advertising, new business development and successful award entries. Also covers bid management, branding, measuring of success, publishing a book about the practice, and writing skills for marketing collateral.

Author

Elias, H. et al

ISBN

9781859463079

Publisher Information