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Construction Papers 94 Marketing construction
Publication Year
1998
Document Status
Current
Abstract
Underlines the relevance of marketing as a specialist discipline in the construction industry. Also offers some practical guidelines for the planning and execution of efforts to obtain new work.
Author
Pearce, P.
Publisher Information
Chartered Institute of Building
With members drawn from professional disciplines within building and construction supply chains, the CIOB is a body of knowledge concerning the management of the total building process. Publications include technical information sheets, guides, construction papers and Construction Information Quarterly.
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