Construction Papers 72 Building the image - a study of the performance factor

Publication Year

1997

Document Status

Current

Abstract

Considers the influences which contribute to the perceived image of the construction industry, how this image affects participant behaviour, how the response of the market place is shaped in terms of investment and consumer confidence, and the means by which the image may be enhanced in the interests of realising material benefits to both supply and demand sides of the industry.

Author

Baldry, D.

Publisher Information