Building Centre Trust Case Study 10 Sales and marketing support: John Sisk and Son Ltd
Publication Year
2000
Document Status
Current
Abstract
Potentially beneficial to organisations wishing to improve the efficiency of their internal and external communications and archival functions. It illustrates the value of introducing a project based IT system into the potentially fragmented process of contract negotiation by better monitoring, control, distribution and recall of mainly sales and marketing information. Whilst this case study deals with the use of IT in a contracting company, it is equally applicable to other types of organisation including material producers, quantity surveyors and engineers.
Document History
This document is no longer available from the original publisher, therefore the status is unconfirmed.
Author
Price, R.
ISBN
9781860813894
Publisher Information
BRE
BRE is a building science centre that generates new knowledge through research. This is used to create products, tools and standards that drive positive change across the built environment. BRE helps its government and private sector clients meet the significant environmental, social and economic challenges they face in delivering homes, buildings and communities. BRE is owned by the BRE Trust, a registered charity. The Trust uses the profits made by the BRE companies to fund research and education that advances knowledge of the built environment.
IHS BRE Press
The Capitol Building
Bracknell
BRE
UK
