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Advertising planning proposals
Publication Year
2000
Document Status
Current
Abstract
In February 1999, James Barr Planning Consultants were commissioned by the Scottish Office Development Department (now the Scottish Executive) to study the cost and effectiveness of advertising planning proposals. This summary report outlines the findings of the research.
ISBN
9780748098125
Publisher Information
Scottish Executive
The Scottish Executive is now known as the Scottish Government. The Scottish Executive was formerly the Scottish Office; some older documents were published by the Scottish Development Department.
Scottish Executive Desk
The Stationery Office Bookshop
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Edinburgh
ScotExec
UK
Website: http://www.scotland.gov.uk/
Tel: 0870 606 5566