Marketing tomorrow's new homes: raising consumer demand for low and zero carbon living
Publication Year
2010
Document Status
Archived
Abstract
Provides analysis and offers 10 recommendations for the strategic marketing of low and zero carbon homes to consumers covering target, position, implementation and communication.
Publisher Information
Zero Carbon Hub
The Zero Carbon Hub was launched on 28 June 2008 and closed 31 March 2016. Some content is available for archive purposes.
NHBC House
Davy Avenue
Milton Keynes
ZCH
UK
Website: www.zerocarbonhub.org
