NBS commits to ethical selling in partnership with the Institute of Sales Professionals

05 January 2023

NBS has already rolled out membership to its 47-strong sales team, which provides access to CPD sessions, training, and webinars delivered by sales industry experts.

Going forward, all NBS sales staff will have access to the ISP membership as part of NBS’ long-term commitment to developing its ethical sales proposition.

Chris Slinn, Managing Director of NBS, said: “The partnership with the ISP is a crucial step forward in our continued commitment to developing our staff, our profession, and our business. Backed by the ISP’s qualifications and programme of continuous professional development, the membership gives our customers confidence that they are doing business with a trusted supplier. We’re proud to be making a difference, investing in the development of our salespeople.”

Under the new partnership, members are required to complete the ISP’s professional registration exam. The FAIR Ethics in Sales assessment ensures that all customer-facing staff pledge to follow the rules; provide appropriate solutions in the best interests of their customers, stakeholders, and the organisations they work for; act with integrity; and raise the bar with continuing professional development.

Within the first six weeks of the partnership launch, 96% of NBS members had taken and passed the FAIR assessment, gaining them a place on the ISP’s public register of competent, ethical salespeople.

Andrew Preston, Sales Director at NBS, has seen first-hand the success of the ISP membership rollout: “The ISP is a great dedicated tool for sales professionals, with all content and sessions tailored towards continued professional development and sales-specific learning. Ultimately, it’s all about trust and ensuring that our customers and prospective customers believe in not just NBS as a company, but also the individuals who represent the business in a sales capacity.”

As a condition of the ISP membership is active progress reviews to refine current skills and identify areas of improvement, the partnership will ensure that staff continue to meet rigorous ethical and professional standards. To this end, NBS’ 47 ISP members achieved a collaborative total of 177 CPD points within the first two months of the partnership.